Clive Thompson has the story at New York Magazine in Blogs to Riches - The Haves and Have-Nots of the Blogging Boom.
The article suggests that you can make money blogging by offering people "celebrity" junk to view, but probably not via the offer of quality content.
We certainly do not make money blogging, and imagine that few do who offer more serious things for reading.
Apparently, if Thompson is right, the vast number of blog readers are people taking a break from their everyday lives.
That could in fact be the attraction of social media such as Facebook.
We see this with our occasional sports postings, which on the whole generate more readers than our law topics.
On the other hand, we have occasionally had strong interest in selected quality postings as well.
Hence, the formula for successful blogging remains open.
Thursday, September 12, 2013
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