"Other 3 billion" people on the planet where broadband internet is not available without new kinds of technical assistance.
From the Wikipedia:
"O3b Networks, Ltd. is a next generation network communications service provider building a medium Earth orbit satellite constellation. The network will combine the ubiquitous reach of satellite with the speed of fiber to deliver satellite Internet services and mobile backhaul services to emerging markets. The company was founded by Greg Wyler in 2007. The name "O3b" stands for "[The] Other 3 Billion", referring to the population of the world where broadband Internet is not available without help. O3b is financially backed by SES World Skies, Google, HSBC, Liberty Global, Allen and Company, Northbridge Venture Partners, Soroof International, Development Bank of Southern Africa, Sofina and Satya Capital."View the video: