Thursday, June 07, 2012

Tourism Economics, the USA and Europe - Travel Destinations of German Vacationers and Travelers

Die Welt in an article by Kira Hanser has the stats for German travelers' vacation destinations, based on data from the ADAC Reise-Monitor / Reiseanalyse 2012, as follows:
(see Die Welt at Das sind die beliebtesten Reiseziele der Deutschen):

2012: America, be happy....

14.6% of all German vacationers
plan a vacation abroad in 2012, as follows:
- 3.7% - USA
- 2.0% - Far East (e.g. China, Thailand)
- 1.7% - Caribbean
- 1.2% - Egypt
- 1.0% - North Africa (Morocco, Tunesia)
- 1.0% - Near and Middle East
- 0.8% - Canada
- 0.7% - the rest of Africa
- 0.6% - Australia, New Zealand, Pacific
- 0.5% - Central America
- 0.4% - South America
- 0.4% - Mexico

In 2011 there were 70,000,000 vacation trips by Germans
at an average expenditure of €868 per person per trip:

- 46.2% by car or recreational vehicle
- 37.2% by plane
- 8.4% by bus
- 5.5% by train
with the rest on cruises, etc.

Top 10 For 2011

German Vacation Destinations outside of Germany in 2011 (top 10)
Spain - 12.3%
Italy - 8.2%
Turkey - 7.4%
Austria - 5.2%
France 3.0%
Croatia - 2.7%
Greece - 2.6%
Poland - 2.3%
Netherlands - 2.1%
Denmark - 1.8%

German Vacation Destinations within Germany in 2011  (top 10)

Bavaria - 6.4%
Mecklenburg-Vorpommern - 6.1%
Schleswig-Holstein - 3.9%
Lower Saxony - 3.6%
Baden-W├╝rttemberg - 2.9%
Saxony - 1.3%
Northrine-Westphalia - 1.1%
Berlin - 1.0%
Rhineland-Palatinate / Saarland - 1.0%
Thuringia - 0.9%

and, as a sign of the times
Use of Mobile Internet Access by German Travelers

- weather - 37%
- information about local goods and services - 24%
- mapping and related - 23%
- general information about the travel destination - 23%
- public transportation - 15%
- other tourist-related topics - 15%
- booking of accommodations - 6%
- booking of transportation - 3%
- general booking - 2%


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