FindLaw.com Remains No. 1 Consumer Legal Website
Press Release 17 April 2012
Legal information site remains top resource, generating 40 percent more unique visitors than its closest competitor
Eagan, Minn., April 17, 2012 – FindLaw.com has retained its position as the top destination for consumers looking for legal information or an attorney via the web, according to recent data from comScore, a leader in measuring the digital world, which found that nearly 40 percent more people used FindLaw.com than its closest competitor when searching for legal information or a lawyer in 2011.*
The comScore Media Metrix data also revealed that:
- An average of nearly 2.2 million consumers visited FindLaw.com each month in 2011, which is double the number of visitors for its nearest competitor.
- Visitors to FindLaw.com viewed an average of more than seven million pages each month on the site. In comparison, visitors to the closest competitor’s site viewed less than half that number of pages.
“The data confirms that FindLaw remains the go-to source for free online legal information,” said Steve Noel, vice president of strategic development and audience at FindLaw. “The FindLaw Lawyer Directory is the largest online attorney directory, with more than one million listings that are searchable by name, location and practice. It also had 10 percent more visits in 2011 compared with 2010. We’re proud of these results because they illustrate that we are fulfilling our mission of connecting people with attorneys who can meet their legal needs.”
However, the Lawyer Directory is just one of many factors that accounts for the enduring popularity of FindLaw.com. Relevant, easy-to-access content also plays a key role, Noel said, noting that the site includes a wealth of consumer resources, including articles, blogs, FAQs and discussion boards.
*Study results based on a custom-created ranking of consumer legal websites by FindLaw, derived from comScore Media Metrix data. Analysis based on an annual, 12-month average comparing 2011 unduplicated visitor data between FindLaw.com and Martindale-Hubbell directories (lawyers.com and martindale.com) measuring site traffic/use between FindLaw and Martindale-Hubbell.
FindLaw, part of Thomson Reuters, is a leading provider of free intelligent legal information, online marketing and client development services, providing the legal industry and consumers with the knowledge to act. Home to the largest online directory of lawyers that assists consumers in finding an attorney by practice area, FindLaw.com (www.findlaw.com) is the most popular legal website with millions of consumers visiting each month for free information about a legal topic, to solve a legal problem or to find a lawyer.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to www.thomsonreuters.com.