The logo inserts are flashed often during the course of an actual soccer game, thus interrupting the viewer's intensive watching of the game with a subliminal UEFA mind message, e.g. when balls are kicked out of bounds or when possession changes hands, etc.
The logos are flashed so quickly that it is not possible for an uninformed viewer to know exactly what has been flashed, but the flashes are long enough to "demand" the viewer's attention, which is the whole idea, "subliminally injecting" into the viewer's mind the UEFA logo.
The logos are positioned on the screen where the viewer is intently looking at the course of the game in progress, e.g. where the ball went out of bounds.
The bombardment with logos is continuous, at every opportunity, and has nothing to do with the course of the game, nor is it clear, especially when the first flashes come, that this is not some kind of game report item on the score, ball possession, or whatever. The flashes are too short to actively gain any information. They are intended to be subliminal.
The viewer knows what he or she is watching and does not need constant reminders of that. The logo flashes have a different purpose: thought control.
The flashing of the logo has of course the purpose of subliminal suggestion, i.e. mind control, a type of "advertising" that in our opinion stands directly in contravention of the provisions of the Charter of Fundamental Rights of the European Union, which entered into force with the Treaty of Lisbon on 1 December 2009. That Charter grants to EU citizens the "freedom of thought", a freedom that is denied by methods of mind control that go beyond normal product advertising, a threshold of "normality" which subliminally flashed screen messages of ANY kind CLEARLY overstep.
The responsible European organs must act quickly to put a stop to this kind of mind control, which could easily spread in the media to application in other sectors of human life, not just sports.
The European Parliament, the EU Fundamental Rights Agency and the Council of Europe (whose reach extends beyond the EU) should take swift action to put a stop to this inexcusable attempt to brainwash the TV public.
A German viewer who complained about those flash inserts to the State-sponsored and viewer-tax-financed ARD received the following reply (we show the original German at the end of this posting -- this is the Bing (Microsoft) Translation:
Thank you for your email and your interest in the first German television.
We regret your criticism of the logo advertisement in the context of reporting around the UEFA EURO 2012.
UEFA dictates the size and location of the UEFA logo during the games, in the pre-and post-processing modifications are possible. UEFA calls for the involvement of official sequences and views of all television channels. Also, there are numerous requirements in terms of graphical overlays and the first German television is bound to precisely these requirements.
We hope to have helped you with this information and would be delighted to include you continue to the regulars of the first.
With kind regards
First German televisionProgramme DirectorateSpectator editor/onlineP.o. box 20066580006 Munich"
"Sehr geehrter Herr ...,
vielen Dank für Ihre E-Mail und Ihr Interesse am Ersten Deutschen Fernsehen.
Wir bedauern Ihre Kritik an den Logo-Einblendungen im Rahmen der Berichterstattung rund um die UEFA Euro 2012.
Die UEFA schreibt während der Spiele die Größe und Position des UEFA-Logos vor, im Vor- und Nachlauf sind Modifikationen möglich. Die UEFA fordert von allen Fernsehsendern die Einbindung der offiziellen Sequenzen und Einblendungen. Auch gibt es zahlreiche Vorgaben hinsichtlich der grafischen Einblendungen und an eben diese Vorgaben ist Das Erste Deutsche Fernsehen gebunden.
Wir hoffen, Ihnen mit dieser Information weitergeholfen zu haben und würden uns freuen, Sie auch weiterhin zum Stammpublikum des Ersten zählen zu können.
Mit freundlichen Grüßen
Erstes Deutsches Fernsehen