Out-Law.com has the story and it is a eye-opener, headlining that ICANN opens application process for new 'top-level' domains, writing:
""Internet address names will be able to end with almost any word in any language, offering organisations around the world the opportunity to market their brand, products, community or cause in new and innovative ways," an ICANN statement said in June....If you have the necessary small change,
An ICANN spokesperson told Out-Law.com last year that it will cost $185,000 (£114,000) to apply for new web address endings and that companies must demonstrate that they have a legitimate claim to the name they are applying for."
your own gTLD may be just an application away.